SEO / Search Engine Optimisation
SEO (short for search engine optimisation) is the act of making a website more appealing to search engines - usually Google - in the hope that you will appear higher in the results pages.
As technology improves, SEO is becoming gradually easier. Some people still choose to hire an SEO agency to manage this for them.
You can find advice on a website called MOZ. This is the leading authority in SEO strategies. Clients who order from Men's Society are entitled to free SEO advice and practical help from our in-house SEO expert.
You may also see:
Local SEO. This is SEO on a very small scale. The intention is that when people Google things like "Gift shop in Newquay", your shop appears in the results.