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Merchandising / Visual Merchandising


Merchandising and visual merchandising (often abbreviated to VM) are the act of laying a shop or shop window out in an appealing way. Large retailers often have VM managers who are responsible for the displays in shop windows and around the store.

Well organised visual merchandising can dramatically increase sales of highlighted products. The practice was popularised in London by Henry Selfridge in the windows of the famous Selfridges department store.