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Click and Collect

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Click and collect is a service offered by many large stores and supermarkets which allow customers to order through their website. The idea is that a customer orders and pays online but picks their product up in-store or at a convenient local place (often a local shop or post office).

The advantage for customers is that they do not have to be in the house to receive a delivery. Many retailers find that it increases their conversion rate (the number of visitors to their website who purchase a product).